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1

Task.

My client's dream was to create a distinctive brand identity for their

5-star Pan Asian catering service, "Seven Sushi", located in the heart of London's elegant Mayfair district.

Inspired by Japanese culture, the founder was determined to deliver the best sushi experience to their high-end clientele.

2

Challenge.

When my client shared their vision for their brand-new catering business, I couldn't wait to dive into the creative process. I first presented them with an initial mood board, featuring various concepts and sources of inspiration.

In Japan, the number 'seven' symbolizes good fortune, which is how the name 'Seven Sushi' came about. I took this idea and incorporated it into one of the concepts.

Together, we narrowed down these concepts to two. The entire design journey was incredibly enjoyable, from selecting the colors to refining the simplicity of the final design.