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1
Task.
In response to the project brief, my task was to develop a completely new logo design for Ghost Vodka, a brand known for its premium quality and distinct personality.
Ghost Vodka's existing branding provided a solid foundation, but there was a clear desire from the client for a refreshed image that would stand out in the competitive vodka market.
2
Challenge.
Working without much guidance made it tough to come up with a design that matched what the client wanted.
Also, Ghost Vodka's existing identity, known for being dark and edgy, made it a challenge to create a logo that fit with their style.
3
Assets.
Competitor research
Mood board
Initial mocks
Logo and packaging
4
Outcome.
Using Adobe Illustrator, I created a visually compelling logo for Ghost Vodka, piecing together geometric shapes to construct a skull.
Adding depth and detail, I filled in the shapes, enhancing the visual impact of the design.
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I thoroughly enjoyed the creative journey! The finalised design has now been forwarded to the client's production team to be printed on their bottles.
